Space Age Energy in the Suburbs?

Solar energy for the price of your regular utility bill?

-Ignoring for the moment the fact that this is a startup that may or may not be able to do what they promise,

-Understanding that if I actually put in my own solar panels, it would be free to get energy and I wouldn't be kind-of-arbitrarily paying the price my local utility charges,

-Acknowledging that this means I'm paying for the energy my house makes, semi-unrelated to the amount of energy I end up using,

-And recognizing that this would probably make my house uglier and harder to sell to a mainstream family, and not in fact save me money, just make me feel a little better about my footprint on the environment...

....am I missing something else, or does this look like it might be worth doing?